“I have used Brenda Borri Company’s expertise and
placement in different companies, across two industries.
The ID’s have not only create great consumer awareness,
but have always been valuable for selling product and in arming the sales force with a detailed campaign including
shows/reach/frequency. ID’s are great as a stand-alone
advertising effort for a smaller product, and make a real
TV campaign affordable. They are equally effective as
a supplement to a larger TV effort, as they extend the
campaign in a very cost efficient manner.”
— Mike Omansky
— Worldwide Entertainment Marketing, Inc.
“During my media buying career one of the most effective
venues for efficiently reaching a target audience in
television was the use of :10 ID’s. We would strategically
include :10 ID’s on various Brands’ media plans knowing
that the schedule would consist of targeted top rated
syndication programs, game shows with product
in program placement opportunities and/or news
programming. A good portion of our :10 ID budget
investment would be with the Brenda Borri Company.
Brenda Borri Company provides full service, focused
excellence on :10 ID buying, scheduling and stewardship.
Brenda, Ann and Team always deliver outstanding client
service, and they are extremely proactive in insuring
timely performance of the negotiated deals.
— Jane Cowden,
— Retired, Director of Broadcast Buying,
“Over the 25 years that I have worked with The Brenda
Borri Company the media landscape has dramatically
transformed. While these changes continue at an ever
increasing pace, two fundamentals of our marketplace
have not. Reach and Relationships..... Brands continue
to demand effective reach and the successful clients
understand the importance of marketplace relationships.
Brenda and her team continue to promote the value of :10
ID’s in the media mix to leverage reach. The BBC Team
understand the value of relationships on both the supply
and demand side of the business.